You’re good at doing hair. But how much longer do you want your income depending on it?
Beyond the Chair is for hair professionals ready to position their expertise, build their next income stream and put the business behind it together, with me, over six weeks.
Watch this firstSound on
Is Beyond the Chair right for you?A quick message from Tay
Nothing is paid todayLimited to 10 women
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Six weeks with TayPositioning PathwayLaunch PathwayLimited to 10 womenPriority waitlist openSix weeks with TayPositioning PathwayLaunch PathwayLimited to 10 womenPriority waitlist openSix weeks with TayPositioning PathwayLaunch PathwayLimited to 10 womenPriority waitlist openSix weeks with TayPositioning PathwayLaunch PathwayLimited to 10 womenPriority waitlist open
Be honest with yourself
Does this sound familiar?
You want to take a week off, but your income stops when you do.
You’re fully booked and you still want to earn more.
People keep asking you to teach them, but you’ve never built the education side of your business.
You keep telling yourself you’ll figure it out when things slow down.
Girl, you know how to do hair. You can’t keep being the whole business.
The next stage of your business needs more than another Instagram post and a new price list. It needs you to know what you’re known for, what people would pay to learn from you, how you’re going to sell it, and what needs to be in place so you’re not doing absolutely everything yourself.
You don’t have to stop taking clients. But you should have the option to build beyond them.
Who it’s for
This mentorship is for you if…
You’re already skilled at what you do, but you know your business could be doing more.
You want to start teaching through tutorials, classes, masterclasses or mentorship.
You’ve got ideas for digital products or other offers but need help making them commercially viable.
You need stronger positioning, content and a personal brand that attracts the right people.
You’re ready to follow through, take feedback and actually execute.
If you’re looking for somebody to do the work for you, I’m probably not your girl. If you’re ready to build, we can talk.
One mentorship · Two pathways
Choose the pathway that matches what you’re building.
Your pathway decides what you work on. Your package decides how much private time you get with me. Both pathways are available at either price.
01Pathway 01 · 6 weeks
The Positioning Pathway
For the stylist ready to become known for more than doing hair. Build your positioning, authority, audience and business direction before your next move.
Your six-week outcome: Be known for what you want to sell next, with clear positioning, a stronger personal brand and a business direction you’re confident in.
What you’ll work onPositioningPersonal brandAudienceCommunityContentBusiness direction
02Pathway 02 · 6 weeks
The Launch Pathway
For the stylist ready to stop talking about teaching and put an offer into the world. Build, price and launch your masterclass, tutorials, digital product or education offer.
Your six-week outcome: An offer that’s structured, priced and ready to launch, with the content and systems to sell and deliver it properly.
What you’ll work onOffer developmentPricingLaunch strategySales contentFunnelsDelivery
You don’t have to decide today. Here’s how you choose
1
Complete your Business Assessment
Tell me about your business, your audience, your offers and what you want from the six weeks.
2
Get your recommended pathway
Based on your answers. It’s a starting point. The final choice is yours.
3
Choose your pathway
Positioning or Launch.
4
Confirm and lock it in
See exactly what you’ll study, the tools you’ll get and your six-week outcome. Once you confirm, your lessons, tools and bonuses are set up for you.
Included for every mentee
What’s included in the mentorship.
Every mentee gets all of this, whichever pathway you choose. Tap any item to see what it does for you.
Six-Week Mentorship · Six Lessons
One lesson a week from 23 November to 3 January, built around the pathway you choose.
Kick-off Call
We kick things off on Sunday 22 November, before week one opens.
Direct Access to Tay
My feedback, judgement and accountability Monday to Thursday for the full six weeks. Bring me the real questions while you’re building.
Instagram & Website Audit
I review how you show up online and what needs to change, so the right people understand what you do and why they should learn from or buy from you.
Content Hub
Plan your Reels, hooks and content around the pathway you’re working on.
Offer, Pricing & Business Tools
Tools to work through your offer, your pricing and your numbers.
Private Mentorship Dashboard
Your own workspace for the six weeks: lessons, plans, tools, tasks and progress in one place.
Tay AI
Your conversational business assistant. Ask questions, get feedback and work through decisions any time of day, using my frameworks.
Business Agent
A guided workflow that walks you through building something step by step. It runs in Positioning Mode or Launch Mode, depending on your pathway.
Weekly Execution & Accountability
Weekly tasks and check-ins so the work actually gets done, not just planned.
Private Community Group Chat
A private group chat with the other women in your round.
Optional upgrade · +$250Private Strategy CallsThree private 30-minute calls with me, every other week. This is the only difference between the two packages.
What changes with your pathway
Explore each pathway. See what you’ll build.
Tap a pathway to see what you’ll work on, the tools you’ll use and the bonuses that come with it.
Pathway 01 · Six weeks
The Positioning Pathway
For the stylist ready to become known for more than doing hair. Build your positioning, authority, audience and business direction before your next move.
Your six-week outcome
Be known for what you want to sell next, with clear positioning, a stronger personal brand and a business direction you’re confident in.
What you’ll work on
PositioningPersonal brandAudienceCommunityContentBusiness direction
Your pathway tools
Business Agent · Positioning Mode
Walks you through building your positioning step by step: your audience, your authority, your messaging and your business direction.
Content Strategy for Authority
Content that makes you known for the right things, so the right people start to see you as the person to learn from.
Your pathway bonuses
The extras you’ll take with you.
Beyond the Chair Business BlueprintYour personalised business plan, developed throughout mentorship.
Offer & Pricing GuideA resource to help you structure and price future education or digital offers.
Position to Profit Video TrainingAdditional training on positioning and presenting your expertise.
Same pathway at either price. Bonuses come with your pathway, not your package.
Pathway 02 · Six weeks
The Launch Pathway
For the stylist ready to stop talking about teaching and put an offer into the world. Build, price and launch your masterclass, tutorials, digital product or education offer.
Your six-week outcome
An offer that’s structured, priced and ready to launch, with the content and systems to sell and deliver it properly.
Plan your launch in one place: your offer, launch timeline, launch content and customer journey.
Business Agent · Launch Mode
Walks you through structuring your offer, mapping your launch content and preparing your launch plan.
Sales Content Strategy
Content that builds interest, handles objections and sells your offer.
Your pathway bonuses
The extras you’ll take with you.
Beyond the Chair Business BlueprintYour personalised business plan, developed throughout mentorship.
Launch Plan & TimelineYour launch mapped out week by week, yours to keep and reuse after mentorship.
Offer & Pricing GuideA resource to help you structure and price your education or digital offers.
Same pathway at either price. Bonuses come with your pathway, not your package.
Your private dashboard
Everything in one place.
Your mentorship isn’t a group chat and a folder of PDFs. You get your own workspace for the full six weeks.
Lessons for your pathwayWork through each week at your own pace.
Tay AI and the business agentAnswers and guided workflows any time of day.
Tasks and progressSee what you’ve done and what’s next.
Beyond the ChairYOU
Welcome back.
Here’s what we’re building this week.
Week 2 of 6Launch Pathway
Current lessonPrice your first education offer
Progress34%
This week
Business assessment
Choose your buyer
Draft your offer outline
AI
Who is this class for, and what will she be able to do after it? Start there.
HomeLessonsTay AIContent
4.6/5 from 50+ mentees
Real women. Real results.
Reviews and wins from women I’ve mentored.
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Your investment
Six weeks. One serious investment in your business.
Your pathway decides what you work on. Your package decides how much private time you get with me. That’s the only difference.
CORE MENTORSHIP$1,600
total
The full six-week mentorship, on either pathway.
Choose Positioning or Launch
Six lessons
Direct access to Tay
Dashboard, Tay AI and the Business Agent
Group accountability
Secure your spot with a $350 deposit.
Upgrade to biweekly private calls · +$250Three private 30-minute strategy calls with Tay, every other week. $1,850 total. Secure your spot with a $400 deposit.
Positioning or Launch at either priceNothing is paid today
Photo of Tay
Tay · Founder, TaysLuxe Academy50+ mentees
Meet your mentor
Hey, I'm Tay.
If you’ve followed me for a while, you probably know me as the girl who could melt some lace. And yes, that skill opened a lot of doors for me.
But knowing how to install wigs and knowing how to build a business around my expertise were two very different things. I had to learn how to position myself, build demand, sell what I knew, create offers, market them and make decisions that allowed my business to grow beyond taking clients.
That didn’t happen because I had some magical secret. It took experience, mistakes, testing, investing and learning how to think beyond my next appointment.
I don’t want to take on everybody. I want to work closely with women who are serious about what they’re building, open to being challenged and ready to implement.
Only 10 places
So, are you ready to build beyond the chair?
I’m opening the next round to a small group of women who are ready to put their expertise to work in a bigger way. If that sounds like where you’re trying to go in 2027, I’d love to hear from you.
Next round starts in
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Nothing is paid todayLimited to 10 women
FAQ
Quick questions.
Do I have to stop taking clients?
Absolutely not. The point is to help you build a business that can earn beyond appointments, whether you eventually retire from client work or continue taking clients by choice.
Which pathway should I choose?
You don’t need to decide yet. When you join, you’ll complete a business assessment and I’ll recommend a pathway based on your answers. Positioning is for building your brand, authority and audience. Launch is for building and launching your education or digital offer. The final choice is yours.
What’s the difference between the two packages?
Private time with me. Both packages include the full mentorship and either pathway. Core Mentorship + Private Strategy Calls adds three private 30-minute calls with me, every other week.
How much is it?
Core Mentorship is $1,600, and you secure your spot with a $350 deposit. If you upgrade to biweekly private calls it’s $1,850, and you secure your spot with a $400 deposit. Both pathways are available at either price.
When does it run and when can I reach Tay?
We kick off on Sunday 22 November and the six weeks run from 23 November to 3 January. I’m available Monday to Thursday throughout. The one exception is Christmas Eve, which is made up on Saturday 26 December.
Can I switch pathways once we start?
Your pathway is confirmed during onboarding and stays your focus for the six weeks, because the mentorship is built around a six-week plan and changing can affect your progress. If you believe another pathway would better support your goals, you can submit a change request for my review. Changes aren’t guaranteed and need my approval. Requests are usually considered during week one, with exceptional circumstances considered after that.
Do I need a large following?
No. But you do need a genuine skill or area of expertise, a willingness to build your audience and the commitment to do the work.
Is this for complete beginners?
This mentorship is designed for women who already have a skill and some experience in their industry. We’ll assess whether you’re at the right stage before enrolment.
Do I pay anything to join the waitlist?
No. The waitlist is free. Payment only happens at enrolment, once your place is confirmed.
Join the priority waitlist
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